#ICONS ONLY @ SOLE DXB

Associate Creative Director (HOD)

Cadillac #iconsonly played tribute to one of the worlds most iconic vehicles of all time; the Cadillac Escalade at SOLE DXB. The experiential pop-up celebrated the infamous vehicle by turning itself and those who entered, into icons themselves. Exclusivity was awarded by stating the hashtag #iconsonly on entry.

Throughout the conceptualisation and realisation, I supported the creative lead and further team on and off site, through guidance and assurance, to ensure the quality, design and content reflected the high standards of an iconic brand, product and experience. As well as consistently maintaining the equilibrium between creative, projects, production and client.

After providing the #iconsonly hashtag, guests witnessed a light, sound and content show, celebrating the Escalade within. The showcase ended with a unique coin drop giving guests a one-off price and access to the rooftop lounge.